It Could Be YOU
The Brief: To research and produce a strategic events plan and five-year marketing plan to enable Maniototo Curling International in Naseby to reach its full potential as an international curling facility.
The Results: Comprehensive strategies produced with approval from the Ministry of Economic Development
The Brief: To co-ordinate and market the inaugural (and subsequent) Festival of Colour arts festival, securing local and regional support, media buy-in and strong audience attendance.
The Results: Secured extensive media coverage that far exceeded the client's expectations with the result of sell-out performances throughout the festival and a continuation of the contract through to the current festival
The Brief: To manage, market and orchestrate the South Island's only iron distance triathlon attracting a strong international and domestic field of over 1,000 professional and age group athletes.
The Results: Widely praised as one of the best events on the international circuit with 800% growth in four years and extensive media coverage around the world.
The Brief: To lift the Southern Lakes' presence at New Zealand's key travel trade show, TRENZ, to a level befitting its importance in the New Zealand tourism industry.
The Results: The most high profile presence ever for the Southern Lakes earning a reputation as best themed region at the exhibition.
The Brief: To promote the world's first Air Sports Live event working with ground-breaking technology to make aviation sports history.
The Results: Extensive coverage received around the world through internet, print and TV media as well as several thousand spectators on the ground.
Award-winning campaigns
New Zealand Gliding Grand Prix 2006
The Brief: To generate and implement an innovative public relations and marketing campaign to allow the Grand Prix to capture the imagination of the general public and create an exciting new spectator sport.
The Results: Secured extensive broadcast and print media coverage, raising awareness of gliding to a level never before achieved. Winner of Special Event category at the 2006 PRINZ Annual Awards.
100% Pure New Zealand Winter Games 2009
The Brief: To create a high media profile for the inaugural 100% Pure New Zealand Winter Games, positioning it as the leading snow sports event outside the Winter Olympics and positioning New Zealand as the premier snow sports destination in the Southern Hemisphere.
The Results: The event was widely acclaimed with results far exceeding expectations, including over 200,000sqcm of print media coverage and a global TV audience in excess of 700 million. Winner of Special Event category at the 2010 PRINZ Annual Awards.
